The Domain Name Game

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The foundation of the web is the Domain Name System. Connected computers also have a IP (Internet Protocol) address which is a set of numbers, but domain names like trademarks or brands are much easier to remember. The names are registered and used to look up an individual or entities web site.

Domain names carry a message and sometimes a meaning. An address of yourname@homeplace.net hints it is a personal contact. An address of bbb.edu says it is an education organization.Domains may be controlled by someone else, but domains can also be bought for an annual fee. Owning a domain name gives an individual or entity rights. This website, domainnamerights.org, has articles that give different perspectives on this fact. Owning a domain name gives a person control over their image or their business image. In Internet marketing, this aspect alone can make or break a company because to make money an entity must have a web presence. Putting a unique name with a unique website with unique products will result in the phenomenon of branding. Branding is where customers associate an idea, standard or image with a set of words so that when they are heard immediately the image is impressed indelibly on the consumer’s mind. It is what businesses dream and strive for.

Domain names are considered intellectual property that is protected and regulated by policy. The agency that oversees this is called ICANN which stands for Internet Corporation for Assigned Names and Numbers. The names are global property with global rules.Like any other piece of property is subject to court proceedings when violations occur.

 

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Domain Names

Domain names are the web addresses we enter into browsers that deliver us to the websites we intend to visit. If you wish to have your own domain name you will need to be sure and register it with a registry. The “Internet Corporation for Assigned Names and Numbers (ICANN) keeps an up-to-date directory of accredited registrars from which you could register your domain name. Typically you register a domain for a specific time period: a year up to ten years. You are also allowed to renew your domain name on an ongoing basis. Simply put your domain name belongs to you for as long as you keep it registered, but you must keep up on its registration because if it lapses anyone can register it for their own use.

When it comes to registering your domain name keep in mind that the act of registering your name with a registration company doesn’t ensure that the name is yours. If your domain name conflicts with a name owned in a different venue there are intellectual property rights that apply to domain names. An example would be the domain name: “macdonalds.com.” You aren’t allowed to use a branded name like that even if you last name happens to be MacDonald and you want to use it. A real life example is one regarding Don Henley of the Eagles. There was a man with the same name who decided he would like a domain name using his name. He registered his website with the domain name: “don-henley.com.” He set up his own website with this domain name and went so far as to explain on his website that he was not the same individual from the rock group. The Don Henley from the Eagles, however, had an issue with his website. He had the registered domain name of “donhenley.com.” In the “whois report” it is noted that the famous Don Henley had his site registered in 1999. It had previously been owned by a cybersquatter (someone who registers names and holds on to them so they can sell them later for profit). His non-famous counterpart registered his domain name in 1997. At this point there has not been a resolution to this case.

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A Domain More Valuable then Gold?

When starting out looking for domain names, most people look for the affordable route. That is if you have the money to spend. If youre a multi-millionaire, who cares?

For almost a full decade the most expensive domain, after its 2000 sale is Business.dom, which sold for over 7.5 million dollars in 2006. Within the same year domain name Sex.com was sold for a high amount at a whopping 14 million dollars after Gray Kremen left the adult entertainment business.

Approximately three years later, the tables started to turn in the domain industry. In 2009, Insure.com came in the lead with a price tag of 16 million! Others that soon followed behind were Toys.com, when Toy ‘R” Us bought the domain at 5.1 million in March of that same year.

Although domain names are nowhere near for what they were selling for back then, that doesn’t mean they don’t come with a hefty price! However, the market is still strong for the resale of domain names from former companies. Who knows, maybe if any of these companies mention decided to sell, there is no telling what the price tag may entail!

What makes these domains so expensive? It’s simple! With anything in the world it depends on whom had it last that makes if valuable. If the average Joe were to have the domain Candy.com, it would not be nearly as much as it was back in 2009, which sold for over 3 million dollars! When companies put their branding on anything, the stakes are higher. Of course, this is good business strategies for making financial growth in any company. You might not be Bill Gates, but hold on to your name; you just might make the list of some of these famous domains:

Fund.com- 10 million
Diamond.com- 7.5 million
Beer.com- 7 million
Casino.com- 5.5 million

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The Purpose of a Domain Name

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A domain name is a label of identification, which defines the sphere of administrative control, autonomy, or authority on the internet and is based on the Domain Name System.  Domain names are used in a variety of application-precise naming, networking contexts, and addressing objectives.  The domain names are put together in subordinate levels, called sub domains, of the DNS root domain, which has no name.

Domain Name Hierarchy

The name top-level domains, or TLDs,  are the first-level set of domain names which includes the generic top-level domains, or the g TLDs, such as the domains net, com, and org, and the county code top-level domains or  the cc TLDs.  Directly below these domains in the DNS hierarchy are what is known as the second level and something known as third-level domain names, which are usually open to be reserved by those called end-users who wish to join local area networks to the run web sites, the internet, or to make other publicly attainable internet sources.  Domain name registrars typically register these domain names and sell their services to the public.
Individual Internet host computers as domain names use Hostnames or identifiers.  Hostnames are also the leaf labels found in the domain name system typically without additional secondary domain name space. The term Host names shows up as a part in Uniform Resource Locators for Internet resources as with web sites.  Domain names are also used as easy identification labels to determine control or ownership of a resource.  Realm identifiers are examples, which are utilized in the Domain Keys that are used to confirm DNS domains in systems like e-mail, the Session Initiation Protocol, and in various Uniform Resource Identifiers.
One of the most important purposes of domain names is to supply easily memorized and recognizable names to numbered addressed Internet resources. This idea permits any resource to be moved to physical locations that is different in the address topology of the network, locally or globally in and Intranet.

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